Visual representation of information creates a greater impact, and visual representation when strengthened by the art of Graphic Design, becomes a formidable marketing strategy element. An authentic graphic design blends creativity and functionality to convey precise information to the viewers, and thereby defines a distinguishing brand for the advertiser.
Graphic Design finds its application as a medium enhancing knowledge transfer carried out through a variety of channels, ranging from signboards, business logo and product/service advertisements to technical schematics.
ASHTEC develops creative graphics for a range of business requirements within realistic time schedules. We stand apart through our holistic Graphic Design methodology that focuses not only on creating compelling designs, but also on internal and external factors that might impair optimal functionality of the graphic. Thus we focus not only on creating rich graphic designs for websites, but also incorporate essential technicalities to ensure that the graphic is SEO-friendly.
We provide Graphic Design for
- Advertising Brochures
- Presentation Folders
- Catalog Sheets
- Sell Sheets
- Business Cards
- Letter Heads & Other Business Stationery
- Book Covers
- Rack & Rip Cards
- Hang Tags
Our Graphic Design Group
Our design team reflects our creativity, vast experience and in-depth expertise. We are an impressive array of talented, experienced and immensely creative art directors, visualizers, concept developers, story board writers, graphic designers, programmers, animators, Flash developers, HTML & CSS developers, design testers, SEO specialists and project coordinators working together to create rich graphics.
Graphic Design Methodology
An effective Graphic Design is an outcome of an in-depth insight into client requirements, business communication objectives, target audience behavior, and best practices applicable for each form of advertising medium. Our Graphic Design methodology includes the following phases:
Client Requirements Gathering & Analysis
Our Graphic Design team discusses requirements with the client through a well-thought out process involving active consultation, participation and involvement. We gain insight into client concept, objectives and design requirements, and prepare a detailed list of client requirements.
Layout & Style
Once the concept is developed, color schemes, design layout, size and style, are finalized and worked on, keeping in mind audience preferences. Our Graphic Designers create layouts and styles that reflect audience preferences and best communicate the message of the advertiser to the target audience are created.